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Business Pitch Worksheet

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Business Pitch Worksheet

A group of young entrepreneurs is preparing a short pitch for a reusable-lunchware business. Study the business idea and figures, then analyse the pitch and plan your own persuasive version. Use Australian dollars (AUD).

The business idea

PackAgain makes durable lunch containers from recycled plastic. The containers have removable sections, so users can keep different foods separate. The team believes the product could help families reduce single-use packaging in school lunches. Its likely target customers are busy families with school-aged children who want practical ways to cut waste. The team plans to sell online and at local markets. Similar containers are already sold by other brands, so PackAgain needs to explain why its product is worth choosing.

Item

Estimate

What it means

Containers sold

100

Expected number of sales

Selling price per container

$18

Amount paid by each customer

Cost to make each container

$10

Production cost per item

Start-up funding requested

$800

Money requested for the first production run and online shop

Analyse the pitch

Use the PackAgain idea and estimate grid to answer Questions 1–5.

1.Which statement best describes PackAgain’s problem and solution?

Families need a cheaper way to buy food; PackAgain sells groceries.
School lunches can create single-use packaging waste; PackAgain offers reusable containers.
Families need more online games; PackAgain makes a gaming app.
Other brands do not sell containers; PackAgain is the only container business.

2.PackAgain expects to sell 100 containers for $18 each. Calculate its estimated sales revenue for the first month. Show the calculation.

3.Using the grid, calculate the total cost of making 100 containers at $10 each. Then calculate the estimated amount left from sales revenue after this production cost. Ignore other expenses.

4.Which detail is the clearest example of a possible competitive advantage for PackAgain?

The team plans to sell its product.
The containers are durable, made from recycled plastic and have removable sections.
Other brands already sell similar containers.
The team expects to make 100 sales.

5.The team requests $800 for a first production run and an online shop. Name one useful question a potential funder could ask before deciding whether to provide the money.

Plan a persuasive pitch

A strong pitch explains a real need, presents a useful solution, identifies its target market, gives evidence and makes a clear request. Keep your claims honest: estimates should be presented as estimates.

6.Which audience is the most specific and useful target market for PackAgain?

Everyone who eats food
People who like useful products
Busy families with school-aged children who want to reduce lunch packaging waste
Businesses anywhere in the world

7.Match each pitch term to its meaning.

Target market
Competitive advantage
Sales revenue
Call to action

A feature or benefit that may make customers choose this business over alternatives
The customers a business aims to serve
Money earned from selling products, before costs are deducted
A clear request telling the audience what to do next

8.Write an attention-grabbing opening sentence for a PackAgain pitch. It should introduce the lunch-packaging problem without making an unsupported claim.

9.Write a concise pitch of about 4–6 sentences for PackAgain. Include the problem, solution, target market, one possible competitive advantage, at least one figure from the estimate grid, and a clear request or next step.

10.Name two delivery techniques that would make a short business pitch easier to follow and more convincing. Explain how one of your choices helps the audience.